![]() The desire to make shortcuts is driving some developers to commit to unethical marketing techniques such as false promotion and fake reviews. The practice has become so rampant that some people have made careers off of it. This unscrupulous tactic works so well to fool both the store algorithm and people, that apps with fake reviews get very high rankings in the Play store and many more downloads than those without them. ![]() ![]() And just like any other valuable asset, it’s caught the attention of bad actors, people who will go to any length to secure good reviews, even if it means paying someone to fake them. They can make or break your app’s future. ![]() App reviews are a big deal in the Google Play store.
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